A newsletter aims to build a closer relationship with customers, prospects and partners and to encourage them to take action. Its contents must be of high quality, attractive and relevant in order to ensure a satisfactory opening rate and to build readership loyalty.


Writing a newsletter requires time, availability and editorial expertise over time. However, its great advantage is to facilitate new customers acquisition at a lower cost.

By relaying topics covered in the newsletter on various social networks, the message’s reach can be expanded in a virtuous dynamic that supports business development.


Database creation and updating is essential. This tool allows better customer segment knowledge, in order to optimize marketing actions. The creation and enrichment of a customer database is a central issue for any company.

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