Newsletters

A newsletter aims to build a closer relationship with customers, prospects and partners and to encourage them to take action. Its contents must be of high quality, attractive and relevant in order to ensure a satisfactory opening rate and to build readership loyalty.

STIMULATE READER’S CURIOSITY

Writing a newsletter requires time, availability and editorial expertise over time. However, its great advantage is to facilitate new customers acquisition at a lower cost.

By relaying topics covered in the newsletter on various social networks, the message’s reach can be expanded in a virtuous dynamic that supports business development.

DATABASE DEVELOPMENT

Database creation and updating is essential. This tool allows better customer segment knowledge, in order to optimize marketing actions. The creation and enrichment of a customer database is a central issue for any company.

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