A newsletter aims to build a closer relationship with customers, prospects and partners and to encourage them to take action. Its contents must be of high quality, attractive and relevant in order to ensure a satisfactory opening rate and to build readership loyalty.
STIMULATE READER’S CURIOSITY
Writing a newsletter requires time, availability and editorial expertise over time. However, its great advantage is to facilitate new customers acquisition at a lower cost.
By relaying topics covered in the newsletter on various social networks, the message’s reach can be expanded in a virtuous dynamic that supports business development.
Database creation and updating is essential. This tool allows better customer segment knowledge, in order to optimize marketing actions. The creation and enrichment of a customer database is a central issue for any company.