Public relations are a set of communication strategies used by a firm or any other organization to improve its image and develop its notoriety.
DIVERSIFY your COMMUNICATION
Aimed to different publics, communication actions apply to products, services or collaborators. The main objective of public relations is to build a strong relationship with the media, influencers, collaborators, politicians, financial and political institutions and all organizations that can support to a company’s current and future activities.
to BE AN ACTOR AND NOT A SPECTATOR OF its COMMUNICATION
By taking every opportunity to convey positive information about a company, public relations helps to create, maintain and develop an image and a reputation in a context of mutual trust and comprehension.