“Talking to the press is always risky, it tends to report what you say,” used to say former US Vice President Hubert Humphrey.
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Our role, as an agency, is first and foremost to put our client in a situation as safe as possible when meeting the media. To avoid any risk of the situation turning against the interviewe, a preparation or “media training” is an essential requirement.
how to STRUCTURE MESSAGES AND SPEECH
Preparing carefully a meeting to review with the media is an opportunity to review all the key messages and confront them with Voxia’s consultants, who can then function as a sounding board and provide constructive feedback. We also act as a structurer of messages and speeches, adjusting them to different media and formats. Our main objective is to get the messages across to the target audiences with as much clarity and impact as possible.
live training with our specialists
“It takes 20 years to build a reputation and five minutes to destroy it,” said financier Warren Buffet. If an interview can “make” a reputation, it is probably also the most risky communication exercise. To mitigate this risk, our teams of former journalists and media relations specialists will train you “live”, to avoid being led on dangerous paths and dodge traps.