The communication strategy

Every company needs a corporate strategy to establish, sustain and grow its business. This is what will allow it to make decisions, invest wisely in material and human resources, and ensure that the actions it takes are in line with its needs.

When it comes to communication, both internal and external, the need is identical. In order to express itself and remain faithful to its values, goals and needs, society needs a predefined framework.

The use of social networks, the proliferation of content creation tools and the explosion of artificial intelligence sometimes suggest that communication is disturbingly easy. Yes… and no.

When you are at the head of a company in which you put all your energy, it is very difficult not to to be overwhelmed by the desire to say everything. On the other hand, it is just as difficult for people who live by the adage “to live happily, live hidden”. In both cases, nothing works. For those who might be tempted to talk about everything they do, it is important to understand that the multiplication of information disseminated dilutes its reach. Saying everything is just as effective as saying nothing because you lose your audience. For those who might be tempted not to communicate anything, rest assured that if you don’t, a competitor will do it for you and fill the space you left empty.

A communication strategy will help you find the right balance, giving you the information you need and the means to implement.

We could give you dozens of good reasons but if we had to choose just one, we would simply tell you that it is what we do. We put our expertise and know-how at your service to deliver an effective, impactful and differentiating communication strategy as quickly as possible.

The diversity of the sectors we cover is a reflection of our multifaceted approach. In addition to the points we will cover next, we are committed to taking into account the human dimension of the company, which is part of its DNA and what makes it unique. Every company or project has a dimension beyond the various components of its activity. It is this universe that we want to capture because it is undoubtedly your differentiator, the one that will allow you to stand out  from your competitors.

In addition, when you use our services, you are guaranteed expertise in a range of areas: analysis and strategy, graphics and content creation, digital, media and public relations, and events. This ability to support you at every stage gives you added peace of mind. You don’t need to worry about planning, budgeting or maintaining consistency of your message, the agency will do it for you, leaving you free to focus on your business. We act as an integrated communication department and provide you with an objective, external perspective. We identify emerging trends and adapt the strategy according to market developments. No communication strategy should be set in stone.

There are certain prerequisites for a good communication strategy. It can be summed up by five key questions: why? who? what? How? And when?

Why do you want to communicate? There can be many reasons: attract new prospects, to make yourself known or build your reputation, to change or improve your image.

Who is your target audience? It is essential to know exactly who you want to reach. Identifying them will allow you to deliver the right messages to the right people through the right channels. You will save a lot of time, effort and money by tailoring your efforts to your audience.

What do you want to communicate? Depending on your needs and your audience, the messages, tone of voice and communication channels will be different. This personalisation allows you to reach your audiences.

How do you reach the right people? Once you have answered the previous three questions, you need to choose the right type of communication. This will probably involve a number of channels: digital, press and public relations, sponsorship, billboards or advertising. The possibilities are endless, but they need to be consistent at all times.

How much should you invest in your communication? We can’t stress this enough, but it’s not the last question to ask. Having a pre-defined budget will allow you to adjust the means to be used throughout the process. The budget at the end of the course should only be finalised, not defined.

As you can see, it is not all that simple. To avoid your efforts being reduced to an unnecessarily invested budget and human resources mobilised without results, calling on us is a solution that should be fully considered. We look forward to discussing your plans and needs. Don’t hesitate to contact us.