Political communication

Public action takes place is made complex by distrust in political communication. Winning a campaign, interesting voters and winning their votes requires a comprehensive and structured communication approach that leaves nothing to chance. Effective communication informs, convinces and ultimately mobilises. But the messages and actions must have been thought through in advance while being appropriate.

We support our clients in developing strategies for election and referendum campaigns. Building an overall communications plan, developing key messages, implementing media relations or media training, training in public speaking or advising in the event of a crisis are among the skills that the agency may deploy to build or strengthen public image.

A political communication campaign spreads over time but should be managed daily. The increase in information channels such as social networks and blogs has increased the frequency of speeches and, as a result, the risk of controversy or reputational damage. Through a constant monitoring of these media, we can react quickly to counter any potential negative impact on the campaign. The most important is to be prepared, responsive and to deliver a clear, structured and relevant message without losing sight of the campaign’s objectives.