Public relations

Public relations shape, enhance and protect your reputation. The actions you take help establish your credibility and make your voice heard. They also create solid links with your audiences, establishing a relationship of trust over the long term.

The main aim of public relations is to cultivate links with the media, influencers, employees, political figures, financial institutions and any organisation that may support the company’s current and future activities.

A public relations strategy requires thorough groundwork. Clearly defining the objectives and audiences to be reached is the first step. Working out your messages according to the specific characteristics and expectations of the audience then enables you to communicate in a consistent way, using the most appropriate levers.
Messages must be impactful if they are to involve the public and raise the interest of the various targets. The distribution channels must be carefully selected to ensure that as many people as possible are reached.

From press releases to events, from partnerships to sponsorship, no action should be overlooked. Depending on the initial strategy, these will be planned to meet requirements and needs. Even if quantifying the overall impact of public relations actions is tricky, certain indicators offer interesting benchmarks: media coverage, traffic data to a website, number of solicitations from third parties, etc.